Why You Need a Solid Brand
Whether you are a service or product based business, it is extremely important that the representation of your brand is clear. If this is not the case, you are missing out opportunities for growth, loyalty, and profits.
What is a Brand?
This is a question that is tricky to answer because a brand is not just something that can be explained in one sentence. It's your logo. It's your website, color scheme, and letterhead. It's what people think about when they visualize or hear the name of your product or service. It's what makes you different from your competition. The goal of a brand is to leave a lasting impression in the minds of customers.
How Can I Develop a Solid Brand?
There are several steps that go into developing a brand that is an accurate representation of you and your business. You may not get it right on the first try and that's okay! Even multi million dollar organizations go through periods of restructuring their brands.
To get started on building your brand you will need to first do some heavy research. What is your overall business strategy? Who is your competition and what is their branding looking like? Who is the audience that you are trying to appeal to? What is the message that you are trying to send? What is the voice of your brand? Is it playful? Serious?
Once you have solid answers to all of these questions, you can begin working on the visual aspects of your brand such as the name, tagline, logo, website, mission statement, etc.
After you have created a brand that you are proud of, the next step is to make sure it is visible. Your website should be unique and captivating with the ability to draw people in. Your social media and blog posts should have compelling copy that accurately paint a clear picture of what your brand represents. Finally, your brand images should be clear and appealing to the audience you are targeting.
If you follow all of these steps, you are well on your way to having a brand positioned for success.